About PLANINA
A mountain point of view
PLANINA brings together useful objects, considered design and stories shaped by life at altitude.
PLANINA means mountain.
The mountain asks for clarity.
What works. What lasts. What is worth carrying with you. PLANINA is an independent editorial and shopping destination for people drawn to mountain life—not only for the sport, but for the culture, design and particular rhythm that surrounds it.
The idea
Mountain life, beyond the piste
The best mountain experiences are never only about skiing. They are found in the objects we use, the places we return to, the clothes that protect us and the rituals that make winter feel like home.
PLANINA edits this world with a designer’s eye and an honest preference for things that combine function, character and lasting beauty.
What guides us
Useful.
Products should earn their place. We look for performance, comfort and genuine relevance.
Beautiful.
Function and beauty belong together. We choose objects with visual character and restraint.
Considered.
Fewer, better choices. We favour quality, longevity and an informed point of view over endless selection.
A personal point of view
Created from a life between design and the mountains
PLANINA was created by designer and photographer Zorana St John. It brings together years spent working in fashion and product development with a lifelong connection to European mountain culture.
The photographs, stories and selections reflect a personal approach: observant, practical and drawn to things with a sense of place.
Original photography from Méribel, French Alps.
How PLANINA selects
Every product is selected for its relevance to mountain life, its design and its usefulness. Some links are affiliate links, which means PLANINA may receive a commission when you make a purchase. This never changes what we choose or what we say.
