Editorial Standards

Our promise

Trust is at the heart of everything we publish.

PLANINA exists to inspire a considered approach to mountain living. We believe thoughtful recommendations are more valuable than endless choice, and we would rather publish fewer, better ideas than overwhelm readers with quantity. Our editorial decisions are guided by quality, authenticity and long-term value.

Editorial independence

PLANINA is an independent editorial publication. Every story, destination and product featured on this website is selected because we believe it offers genuine value to our readers.

Commercial relationships never determine what we choose to feature or what we say about it.

Affiliate relationships

Some products featured on PLANINA include affiliate links. If you choose to purchase through one of these links, the retailer may pay PLANINA a commission. This never increases the price you pay.

These commissions help support the research, photography, writing and maintenance of this publication. Where required, content containing affiliate links will be identified clearly and prominently.

AI-generated editorial imagery

Some editorial imagery published on PLANINA is created using artificial intelligence as part of our creative process.

These images are intended to communicate atmosphere, styling and inspiration. They do not represent real people, real events or exact representations of specific products unless explicitly stated.

When PLANINA recommends a specific product, readers are shown official retailer imagery and product information alongside our editorial content so they can make an informed purchasing decision.

How we select products

PLANINA is a curated publication, not a catalogue. Products are selected because they align with our editorial vision and meet our standards for design, craftsmanship, functionality, durability and longevity.

We would rather recommend one exceptional object than dozens of ordinary ones.

Sponsored partnerships

Occasionally, PLANINA may collaborate with brands whose values align with our own. Sponsored, gifted or paid content will always be clearly identified so readers can distinguish it from independent editorial recommendations.

Acceptance of a partnership does not guarantee favourable coverage or future recommendations.

Prices & third-party retailers

Prices, availability and delivery information are provided by independent retailers and may change without notice. Purchases are completed on the retailer’s own website under its terms and conditions.

PLANINA is not responsible for pricing, stock availability, shipping, returns, warranties or customer service provided by third parties.

Questions

For questions about our editorial standards or commercial relationships, please contact PLANINA Editorial at contact@planina.co.